Clik here to view.
Infographic: Email Unsubscribe Best Practices
You worked hard to gain each member of your marketing database. You wooed them with strategically placed, visually stunning email newsletter sign-up forms on your website. You charmed them with clever...
View ArticleClik here to view.
*Customer Spotlight* – JDKatz Knows How to Use Law Firm Marketing to Deepen...
When your clientele includes heavy-weight boxer Riddick Bowe, the U.S. Surgeon General, CNN reporters, and C-level executives from the Fortune 100, you might not see much need for marketing. But if...
View Article3 Tips to Help You Craft a Really Great Newsletter Title
We’ve talked about email newsletter subject lines in some of our previous posts, but what about the name of your newsletter? Is your newsletter title doing enough to build awareness of your brand and...
View ArticleAccounting Firm Social Media: Finding a Unique Voice for Your Presence
It’s one thing to know what is technically required to post an update to a social media account. It’s quite another to really grasp what you want to get across and how to best phrase it to communicate...
View ArticleClik here to view.
Infographic: 6 Email Marketing Lessons To Learn From Scooby Doo And His Gang
The mention of Scooby Doo and his gang catches us with a sense of nostalgia almost instantly. But there is much more to Mystery Inc. than just fond memories. The problem-solving pup and his pals have a...
View ArticleStock Photography Is Not the Answer
Periodically, we write about the importance of using real pictures that accurately reflect your firm and its people, both staff and clients. While stock photography and Photoshop are useful, valid...
View ArticleClik here to view.
*Customer Spotlight* Lumsden & McCormick LLP Knows Small Touches Make a Big...
We’ve all heard the jokes about Buffalo and snow. But what can snowflakes teach us about CPA firm marketing? A lesson that Maria Gambacorta, Director of Marketing at Lumsden & McCormick LLP, has...
View Article3 MORE Tips to Help You Name Your Newsletter
What’s in a name, you ask? America is another name for opportunity.” -Ralph Waldo Emerson In my last post, I uncovered three approaches to help you construct a great name for your email newsletter. It...
View ArticleClik here to view.
Is Your CTA MIA?
If your readers love your content, but don’t have the ability to do anything other than read it, then your message might be missing a call to action (CTA). Every piece of content you distribute should...
View ArticleClik here to view.
Free Webinar! Conquering CPA Firm Marketing Challenges
CONQUER CPA FIRM MARKETING CHALLENGES: Three Marketers Divulge Their Secrets to Success Have you registered yet? You won’t want to miss this insightful and informative session! THURSDAY, MAY 14 2015...
View Article
